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Since business models and corporate visions change so rapidly in the 21st century, it's important, no, it's vital to run experiments to determine what "might" work for your company. Read about what the Value Framework® Institute calls an experiment and some content from Mitchell Levy's book E-Volve-or-Die.com stating why experiments are important.

Are experiments part of your corporate culture?

  • If yes, we can help identify the types of experiments you should be running in your company and help find resources to staff them if desired.
  • If no, the Value Framework® Institute will be happy to create an experimentation methodology that can be integrated your into corporate culture to allow your employees, partners and customers to help you succeed.

We can help you run "strategic experiments" or instll an experimentation methodology into your culture. Contact Value Framework® Institute today by sending e-mail or calling us at 408-257-3000.

What is an Experiment?
Experiments seek to model, and thereby predict, the success or failure of new business directions at a smaller cost to the organization (both financially and in terms of time) than full-scale implementations. Experiments can have widely different budgets, various criteria for success, and be run by different departments. They can also focus on evaluating the viability of different business areas: a new product, a new way of marketing an existing product, or a new internal process. Because experiments can be set up and run quickly and inexpensively, they are an important part of an organization's development in a time when product and organizational life cycles are rapidly decreasing.

The outcome of an experiment is bi-model and simple. The two successful outcomes are:

1. Should we move forward with a full-scale project?
2. Should we drop the idea or try a variant of it in another experiment?

By definition all experiments are successful if you reach the conclusion; regardless if the conclusion is #1 or #2 above.

From E-Volve-or-Die.com's Evolutionary Tactics:

  • Chapter 1: E-Commerce Thinking
    • Failure and experimentation will be a necessary part of strategy
  • Chapter 10: On-going Internet Marketing
    • Be prepared to experiment and implement a wide variety of marketing methods
  • Chapter 12: Shifting Markets
    • There will be a need for more experimentation and shorter experiments
  • Chapter 13: A View from the Real World
    • Run many experiments and continue corporate learning to create better products and services
  • Chapter 14: Change is Constant, Change is Good
    • Experiment and evolve, adjusting your strategies and activities based on the lessons learned in your every day activity and from your experiment




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